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Cuatro Soles

Setting the Standard
for Artistic Expression

A visual concept that merges the ancestral cultural richness

with the innovative vision of design, guiding the creation of a unique collection.



  • Foundational Inspiration: The Mexica creation myth of Tezcatlipoca and Cipactli as a starting point for a powerful and evocative narrative, within the cultural tradition.
  • Defined Tone and Approach: The exploration of duality and complementarity through symbols and colors as a guide for artistic interpretations, maintaining the cultural essence.
  • Reference of Authenticity: The meticulous incorporation of pre-Hispanic elements, glyphs, and codices as a standard of genuine connection with Mexican cultural heritage.
  • Framework Narrative: A concept that evokes ancestral sacrifice and balance, serving as a basis for the creativity of the participants, anchored in the culture.




Initial sketches exploring Mexica creation myth for Cuatro Soles campaign art



Wine bottle featuring Cuatro Soles campaign label – branding inspired by ancient Mexican lore
Three-bottle collector box with campaign art for Cuatro Soles – premium wine packaging



Digital artwork created for Cuatro Soles – wine brand identity rooted in Mexican culture

Results that Honor Tradition

A strategy that merged cultural depth with digital innovation, generating a significant connection with the audience.





  • +210%
    Interaction on Meta Ads
  • 3.7x
    ROAS on Google Ads
  • +120%
    Organic Searches
  • +45%
    Time on Page
  • +800%
    Comments on Meta


Styled bottle photo showing campaign label applied to Cuatro Soles wine


The key to success: The powerful synergy between a deeply rooted cultural narrative and impactful visual execution, creating an emotional and meaningful connection with the target audience.